Paid advertising is a controllable acquisition channel when structured correctly. Without campaign architecture, negative keyword control, and conversion tracking, ad spend becomes inefficient and difficult to scale.

Many accounts fail due to:

Broad keyword targeting
Default platform automation without oversight
Weak landing page alignment
No revenue attribution
Poor search term filtering

Inyutek manages Google Ads and Meta Ads accounts with structured targeting, strict filtering, and conversion-based optimization.

Our scope typically includes:

Full account audit and restructuring
Search campaign build (exact, phrase, controlled broad where appropriate)
Negative keyword list development
Geo-segmented targeting for local businesses
Call-only and lead-form campaigns
Meta retargeting and segmented audience campaigns
Landing page alignment review
GA4 event configuration
Google Tag Manager setup
Call conversion tracking
CRM integration for revenue attribution (when available)

Campaigns are optimized against measurable performance indicators, including:

Cost per qualified lead
Cost per acquisition (CPA)
Return on ad spend (ROAS)
Lead-to-close ratio (when CRM data is available)
Search term quality analysis

We do not optimize for impressions or click-through rate in isolation.
Budget allocation decisions are based on conversion efficiency and downstream revenue signals.

For local service businesses, we structure campaigns around high-intent search queries and geographic precision.

For ecommerce businesses, we manage:

Shopping campaigns
Performance Max (with feed control)
Structured product segmentation
Margin-based bid strategy

For service-based lead generation, we integrate:

Call tracking
Form tracking
Automated lead routing (if CRM is active)

Performance reporting includes spend, conversion data, search term insights, and optimization actions taken.

This service is best suited for:

Service businesses requiring consistent lead flow
Event management companies scaling bookings
Ecommerce brands with validated product-market fit
Agencies acquiring clients through paid channels

Paid traffic is scalable when tracking, filtering, and landing page alignment are structured correctly.

An account audit can be requested to evaluate campaign efficiency and wasted spend.