Services

Social Media Marketing

Social media can function as a distribution and lead capture channel when structured around intent and conversion tracking.

Social media can function as a distribution and lead capture channel when structured around intent and conversion tracking. Without defined objectives, content mapping, and response systems, it becomes a branding expense with limited measurable return.

Common issues include:

  • Posting without a defined funnel objective
  • No tracking of inquiries or link clicks
  • Inconsistent messaging
  • No retargeting structure
  • Manual DM handling without CRM integration

Inyutek structures social media as part of a broader acquisition and retention system.

Our work typically includes:

  • Audience and competitor analysis
  • Platform selection based on business model (B2C, B2B, local service, ecommerce)
  • Content pillar definition aligned to funnel stages
  • Structured content calendar development
  • Short-form and static content planning
  • Direct response post design (comment-to-DM or lead capture driven)
  • Meta ad amplification for high-performing posts
  • Retargeting audience segmentation
  • UTM tracking implementation
  • DM automation workflows (where applicable)
  • CRM tagging and lead routing integration

We focus on measurable outcomes such as:

  • Direct message inquiries
  • WhatsApp leads (if integrated)
  • Landing page clicks
  • Lead form submissions
  • Cost per inquiry (when paid amplification is used)

Organic performance is evaluated using engagement quality, inquiry volume, and assisted conversion data rather than follower count alone.

Paid social campaigns are structured around:

  • Cold audience testing
  • Retargeting sequences
  • Creative rotation to reduce fatigue
  • Offer-based segmentation

Where CRM systems are active, we connect social leads to pipeline tracking to measure lead-to-close performance.

This service is best suited for:

  • Event management companies
  • High-ticket service providers
  • Premium local businesses
  • Ecommerce brands requiring visual product exposure
  • Agencies building authority positioning

Social media performance depends on structured execution, tracking discipline, and clear funnel alignment.

A channel audit can be requested to assess current content performance and tracking gaps.